Discover A Dazzling Spectrum of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. * Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
Over-the-top vibrancy that lasts and lasts
Reconstructs for guaranteed healthier-looking hair after every color service.
Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
Intermixable shades = endless creative possibilities
* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally.